In a world where travel is increasingly becoming a luxury experience, CJ OnStyle’s recent announcement of a 10-day Swiss trip package worth 17 million won has captured the attention of affluent consumers. This surge in orders, reportedly three times higher than typical Swiss travel products, highlights a growing trend towards ‘Experience Luxury’ consumption, where individuals are willing to invest significantly in unique and high-quality experiences. The Swiss travel package, offered through Shinsegae Department Store’s premium travel platform, includes first-class amenities such as business class flights, five-star accommodations, and gourmet dining experiences.